Maybe This Will Be My Best Chapter Yet
- Shelby Rappenecker

- Aug 6
- 3 min read

Saturday, I took a much-needed break from life.
I took my daughters to a professional soccer game. We laughed, cheered, ate probably too much, and watched in awe as fireworks filled the sky in celebration of our state. On the drive home, we turned the music up and sang along.
My heart felt full.
And calm.
Something I’ve been struggling to feel lately.
We pulled into the driveway around midnight. When I walked inside, I noticed my partner had brought in the mail. He’s good like that—quietly taking care of the little things for me.
And then I saw it.
Sitting on top of our kitchen island was a package.
I stopped in my tracks because I knew what it was before I even opened it.
Inside was the very first printed copy of The Next Chapter Planner.
I tore into the package and pulled out something I had spent countless hours creating—something I had poured so much of my heart into.
I don’t know that I can fully describe what it felt like to hold it for the first time.
For so long, it had existed on a computer screen. An idea. A collection of pages. Late nights, revisions, second-guessing, excitement, frustration, and this little voice in the back of my mind that kept saying, Keep going.
And suddenly, it was real.
I stood there flipping through the pages while my daughter looked over my shoulder, oohing and aahing right along with me.
“Mom, that is awesome.”
“Mom, you did it.”
“Mom, you are a boss.”
And my personal favorite:
“Mom, you ate that up.”
That was followed by collective squeals, a little happy dance in the kitchen, and eventually, some tears.
I had done it.
It was here.
The planner I had imagined, written, designed, questioned, reworked, and poured myself into was finally in my hands.
The next morning, I took to social media and shared a quick teaser.
And then came the nerves.
There is something incredibly vulnerable about creating something that means so much to you and then turning around and saying, Here. Look at this.
I wondered how my friends and family would respond. I wondered whether people would understand it. Whether they would connect with it. Whether anyone would actually want what I had created.
But somewhere in the middle of all those thoughts, something shifted.
I realized:
Maybe this doesn't take off.
Maybe no one buys the planner.
Maybe no woman connects with She Entra the way I hope she will.
And if that happens?
I still did something that scared me.
I took an idea that lived inside of me and gave it a chance to exist in the world.
I stopped waiting until I felt completely ready.
I stopped asking myself whether I was qualified enough, creative enough, brave enough, or whether someone else could do it better.
I simply entered.
And maybe that's the whole point.
Tomorrow, She Entra officially launches.
I have absolutely no idea what happens after that.
Maybe women will hate it.
Maybe the business will fail.
Maybe I'll fall flat on my face.
Maybe I'll look back someday and laugh at how convinced I was that this little idea could become something bigger.
Or maybe—just maybe—this will be my best chapter yet.
Either way, I've already turned the page.
And I'm really proud of the woman who finally decided to see what was on the other side.



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